VENDOR INFO
Where: South County Regional Park, 20405 Amphitheater Cir, Boca Raton, FL 33498
Parking: Free! Premium VIP Parking available for $20 right next to the festival and VIP Parking for $10 across the street.
When: April 10 - 12, 2026
Hours:
Friday 2pm - 8pm
Saturday 10am–7pm
Sunday 10am–7pm
The South Florida Watermelon Festival offers your business 3 days of selling with an estimated constant traffic of over 10,000 people. A generous marketing budget is allocated to promote the show’s visibility and increase foot traffic that ultimately delivers a successful show for all parties.
We invite you to be one of the 40 Vendors in the Kids/Retail Shopping and Desserts categories. Please send 4 images of your products and 1 of your booth. We will let you know within 30 days if we are able to reserve you a space and then a deposit will be due to guarantee your spot.
Attendance: 10,000+
What are we looking for?
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Retail Vendors
We invite all vendors who sell items related to kids and families to apply. This is our target demographic so we are only accepting this kind of shopping vendor.
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Specialty Food Producers
Those that have created something edible and delicious using the watermelon should definitely join us.
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Dessert Booths & Trucks
Dessert vendors making yummy treats for consumption at the festival. We encourage you to somehow incorporate the watermelon.
Booth prices
FOOD
✔ Dessert/Treats 10x10 Booth: $200
✔ Dessert/Treats Truck: $350
X Meal Food Tents & Trucks: Not Accepting
*Note: Waters, sodas and gatorades not permitted for sale.
RETAIL
✔ Retail Tent 10x10: $300
✔ Retail Tent 10x15: $400
✔ Retail Tent 10x20: $500
✔ Commercial Booth Space: $1500 (Corporate or large-scale business includes logo with link on website, spotlight in digital marketing materials & more.)
Sponsor Contact
Interested in sponsoring? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Company Background
FOMO Festivals which is our Florida Division of Artisan Promotions Inc, recognized for 4 decades as a Top 100 show promoter in the US, proudly produces the ever popular South Florida Strawberry Festival taking place every year the third weekend of January at South County Regional Park in Boca Raton, FL. We bring the same attention to detail in marketing, quality, and organization that we are known for to this exciting Festival.
This is your invitation to join us.
Check out our flagship show, the New England Christmas Festival that takes place annually the first weekend in November in the 125,000 sq ft. Expo Hall at Mohegan Sun resort in Uncasville, Connecticut with 400 American Artisans and Specialty Food producers. This 3-day festival attracts more than 30,000 people. Of the thousands of shows nationally, the New England Christmas Festival is ranked as the #3 Classic & Contemporary Craft Show in the nation by Sunshine Artist Magazine. To learn more about our work on this festival, please visit:
VENDOR FAQ
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FOOD
✔ Dessert/Treats 10x10 Booth: $200
✔ Dessert/Treats Truck: $350
X Meal Food Tents & Trucks: Not Accepting
*Note: Waters, sodas and gatorades not permitted for sale.
RETAIL
✔ Retail Tent 10x10: $300
✔ Retail Tent 10x15: $400
✔ Retail Tent 10x20: $500
✔ Commercial Booth Space: $1500 (Corporate or large-scale business includes logo with link on website, spotlight in digital marketing materials & more.)
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You must have a professional booth presentation. Watermelon decorations encouraged.
Storage boxes must be out of sight.
A pop-up tent and backdrop is required. Must be staked or weighted down.
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FOMO Festivals ensures that as many folks as possible walk through the gates with a heavy rotation of:
Social Media and Google Advertising
Social Media Influencer Campaigns (including ticket giveaways)
Public Relations Campaigns
Live News Interviews on stations like CBS 12
Printed articles in local newspapers and magazines like Boca Magazine, Boca Observer and Sun Sentinel
Online articles in various websites like livingfla.com and other event websites
Flyers and posters distributed at many local venues including schools
Billboards on I-95 highway
Radio promotions. Ticket giveaways.
Partnership with Palm Beach County and promoted through their promotional channels like on their monthly events calendar.
We encourage you to promote the festival yourself by requesting digital and printed promotional materials-coupons and posters.
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You must have a quality product that you are selling. We are looking for originality of design, quality of materials, and sale-ability. Impressive booth presentation and high-quality photographs will help tremendously.
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You can see the contract here.
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Move in and set up will take place on Thursday, April 9th.
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Yes. The entire perimeter of the festival is fenced and there will be overnight security. You will only need to set up once and breakdown once. You may leave your product in your booth overnight if you’d like.
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$200 deposit upon acceptance and balance due by March 1st.
